When my two-pound rescue puppy hopped out of a van and locked eyes with me, it felt like an old friend coming home — and years later, a chance encounter at Harvard Business School revealed my co-founder had felt the exact same pull with his dog Charlie. But beneath the love was a mounting frustration: despite spending thousands at the vet, our dogs' health felt like a black box, reactive instead of proactive, full of guesswork instead of answers. So we did what any obsessive dog parent with an MBA would do — we built the thing we wished existed.